She has a Bachelor's Degree in Communication, a Bachelor's Degree in Preschool Education, a Child Sleep Advisor and continues her training in parenting. She has more than 13 years of experience in content generation, launching, alliances and strategies to position and grow brands.

She has worked in companies such as Grupo Expansión and Pernod Ricard. She has been working at Fitpass for 8 years, she has been there since its inception and lanamizanto, creating and implementing marketing and PR strategies to grow the fitness industry both in Mexico and LATAM based mainly on enriching the experience of both Fitpass Addicts (users) and allied studios.

She is also a mom to Nicolás, Inés and a new baby on the way. Her motherhood made her explore and add new professional and work opportunities to help more families to improve their sleep habits, thus being able to balance their work life and quality of life.