James is a data leader with over 20 years of experience in the digital advertising industry. He is currently the Global VP of Data at Teads, where he leads a team of data experts implementing data-driven solutions for the company's advertising partners. The current and most pressing focus for James is ensuring a smooth transition for Teads' advertising and publishing partners through the cookieless transition.

Prior to joining Teads, James held senior roles at Microsoft, Verizon, AOL, and Yahoo. He has a proven track record of success in developing and implementing data-driven marketing strategies that have resulted in significant business growth. James is a fellow of the Chartered Institute of Marketing and is a Chartered Marketer.

Outside of work, James enjoys racing cars, cooking, and traveling.