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Demystifying Generative AI: How to Use it in Marketing Right Now
Join us in this session, where we’ll cover the basics of generative AI and points of attention when adopting this revolutionary technology. Get inspired by the most recent initiative from Diageo and BBDO to unite creativity, responsible AI and a lot of flavor!
Alejandro Ventura, International Business Development Manager and Cristina Gómez, Enterprise Client Partner Latam from Shutterstock, will reveal how Generative AI works and the importance of developing a model responsibly, taking into account the machine learning process to generate content that is legally safe to be used in marketing. Don’t miss this opportunity to understand the impact on designers and marketing professionals' work, and learn from industry leaders Diageo and BBDO how to make a great idea come true using Generative AI.
Alejandro Ventura, International Business Development Manager and Cristina Gómez, Enterprise Client Partner Latam from Shutterstock, will reveal how Generative AI works and the importance of developing a model responsibly, taking into account the machine learning process to generate content that is legally safe to be used in marketing. Don’t miss this opportunity to understand the impact on designers and marketing professionals' work, and learn from industry leaders Diageo and BBDO how to make a great idea come true using Generative AI.
Speakers
Key Takeaways
- What is Generative AI?
- How Generative AI works to create new content.
- What are the points of attention to take care when adopting Gen AI?
- What resources are available today in Gen AI to make designers’ work easier?
- The story of how Diageo and BBDO developed a platform of cocktail experience powered by AI wit a unique Mexican perspective
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