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Audience Ownership in the AI Age: Future-Proofing Your Targeting Strategies
In this evolving digital landscape, marketers face a transformative moment due to impending regulations and data privacy changes. Traditional cookies may no longer apply. In this session, we'll explore AI's role in audience ownership, analyze current realities and emphasize context as an alternative to traditional methods. Our goal is to empower marketers in their mission, exploring tactics for audience ownership, even without third-party cookies.
In this evolving digital landscape, marketers face a pivotal transformation moment due to impending changes in regulations and data privacy. The traditional cookie concept may no longer apply. We'll delve into the challenges and opportunities ahead, focusing on whether AI is the key to audience ownership.
As we navigate this new era, we'll analyze current realities and future strategies for success. AI dominates discussions, but we'll assess its true innovation potential versus repackaging existing practices. Additionally, we’ll emphasize the importance of embracing context as an alternative to traditional methods.
How can contextual advertising empower marketers to connect with their desired audiences and capture crucial moments? Ultimately, our goal is to empower marketers in their mission: selling products and services. We'll explore tactics for audience ownership and dominating moments, whether in a world with or without third-party cookies.
In this evolving digital landscape, marketers face a pivotal transformation moment due to impending changes in regulations and data privacy. The traditional cookie concept may no longer apply. We'll delve into the challenges and opportunities ahead, focusing on whether AI is the key to audience ownership.
As we navigate this new era, we'll analyze current realities and future strategies for success. AI dominates discussions, but we'll assess its true innovation potential versus repackaging existing practices. Additionally, we’ll emphasize the importance of embracing context as an alternative to traditional methods.
How can contextual advertising empower marketers to connect with their desired audiences and capture crucial moments? Ultimately, our goal is to empower marketers in their mission: selling products and services. We'll explore tactics for audience ownership and dominating moments, whether in a world with or without third-party cookies.
Speakers
Key Takeaways
- Mapping the path for marketers' success with AI and contextual solutions.
- A pragmatic assessment of audience ownership in a post third-party cookies era.
- Understanding the crucial role of context in open web campaigns.
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